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Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.
Buy Marketing Management - Global Edition 17 by Kotler, Philip, Keller, Kevin, Chernev, Alexander (ISBN: 9781292462714) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority, the Father of Modern Marketing.
The publication of Marketing Management contributed significantly to Kotler’s prominence in marketing education. The …
The new edition will help you respond to social and technological developments, such as AI, that are opening doors to new …
20 Aug 2020 · This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while …
12 Jun 2024 · A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject.
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