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As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text. …
19 Feb 2019 · For undergraduate courses on the principles of marketing. This introductory text to the world of …
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other …
12 Jan 2023 · Designing a customer-driven marketing strategy and marketing mix.
Affordable digital textbook from RedShelf: Marketing 13th Edition by: Gary Armstrong. NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.
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